You have two ways to define an RSS token in Bulk Emailer,
1. You can define an RSS with all parameters set in RSS Management Menu and reference the RSS by its name defined in rss management, for example:
[rss:test] , test is the name.
2. You can embed raw rss in the email directly, for example:
[rss:http://support.interactivewebs.com.au/_layouts/listfeed.aspx?List=%7BE7542763%2D68AB%2D43EC%2DA2ED%2D0D90D982BFAE%7D&cnt=8;red;B1;B2;B2;]
The format is [rss:RSSURL&cnt=x;color;True;False;False]
RSSURL: URL of the RSS, (http://support.interactivewebs.com.au/_layouts/listfeed.aspx?List=%7BE7542763%2D68AB%2D43EC%2DA2ED%2D0D90D982BFAE%7)
ctrl=x: Number of items to be displayed from the rss source. (cnt=8)
Color: color of the text (red)
B1: boolean value specify whether display header
B2: boolean value specify whether display category (RSS TITLE)
B3: boolean value specify whether display publication date